Modern Identity for Artist Management
Hudson Hill

Overview

Hudson Hill is an artist management company based out of Nashville, Tennessee.

The goal for their branding project was to create a modern, bold and life filled visual identity that captures the momentum of their work with artists.

We collaborated to develop a fresh logo, brand guidelines and social content templates to help them set their best foot forward.

Initial Explorations

For the first round, we riffed on different ways of blending two "h" characters.

We wanted to find something clear and bold that could work at any size. Our inspiration board was full of bold geometric logos, mid-century type choices.

Finding Direction

We landed on the blended "H" icon based on Wavehaus and tried to find a great weight for the border. The goal was to find something that would be striking at any size and evoke a sense of modernity and dependability.

Final Logo

Hudson Hill is an artist management company based out of Nashville, Tennessee.

The goal for their branding project was to create a modern, bold and life filled visual identity that captures the momentum of their work with artists.

We collaborated to develop a fresh logo, brand guidelines and social content templates to help them set their best foot forward.

Brand Palette

Since Hudson Hill is an artist management company, we needed a broad palette for them to use with a variety of artists. We took inspiration from mid-century colors that were bold but organic.

Social Content Templates

Hudson Hill champions its artists online through several social channels. To help bring this brand to social media we created some templates as starting points for content.